5 Reasons Why Every CMO Should Care About Catch-All Emails

In 2018, catch-all emails are striking fear into the heart of B2B marketers. What is a catch-all email? A catch-all email account is a mailbox address that is specified to “catch all” of the messages that are addressed incorrectly or to email addresses that no longer exist in a domain’s email server. While this may […]

5 Steps to Reduce Meeting No-Shows at Mobile World Congress

We all know that events can be a time management nightmare and keeping on schedule to get the most out of attending can be hard. It is also difficult for those exhibiting an event to ensure that the time invested yields positive business results whether that be revenue and/ or brand recognition. Let’s face it, […]

Mobile World Congress – Not Your Grandma’s Tradeshow

It’s that time of year again, where the telecom industry is heads down focused on deliverables for Mobile World Congress — the single largest global telecom event hosted by the GSMA at the Fira Gran Via in Barcelona. So what is the big deal about trade shows anyway? The 108k+ attendance volume & the efforts that […]

Building relationships is a long game, not a short one when it comes to growth

The quickest way to ensure your message isn’t heard is to send it to the wrong person. Sales, marketing, or anything in business for that matter, is all about people. More so, it’s about trust; and you build that trust by building rock solid relationships, and nurturing them. We live in a busy world, and […]

How to execute effective Lead Management and Follow-Up

Sales and marketing teams across the globe are constantly experiencing new challenges in how they develop and manage their lead follow up strategy. One surefire way to maximize your ROI for your sales and marketing efforts is to strategically manage your raw leads. Consider the potential opportunities lost due to an inability to respond fast, […]

The Rising Conflict Between Sales and Marketing

Have you noticed the rising conflict between sales and marketing? Let’s face it, this topic is a headache for many as it can create a disconnect over an entire organization. This conflict can lead to some seriously negative side-effects and therefore needs addressing to ensure the best outcome for everyone. In a recent blog post, […]

How to Bring Passion Back to B2B Marketing

Today’s digital marketing landscape has become highly complex and increasingly difficult to master. Many sales and marketing teams across the globe have implemented amazing automated technologies to aid in their sales and marketing processes, but what about the human touch? Unfortunately, one important factor of B2B marketing that’s become seemingly less and less is passion. […]

6 Ways To Bridge The Gap Between Sales and Marketing

Almost every organization will at some point experience a gap between their sales and marketing functions. The sales team may be skeptical of marketing’s efforts and frustrated about the quality of leads generated. The marketing team may feel unappreciated and pushed to the side because the sales team doesn’t maximize the use of the leads […]

Lead Flow: Bridging The Gap

The majority of businesses will at some point have a rivalry between their sales and marketing functions. And sometimes this battle of pointing fingers will seem to never end! One important reason to bridge this gap is to identify and close more – and better – qualified leads. Here are some interesting quotes that reflect […]