Build It or Buy It

How do we build a deeper level of trust and long-term relationships?

5 Steps to Reduce Meeting No-Shows at Mobile World Congress

We all know that events can be a time management nightmare and keeping on schedule to get the most out of attending can be hard. It is also difficult for those exhibiting an event to ensure that the time invested yields positive business results whether that be revenue and/ or brand recognition. Let’s face it, […]

Mobile World Congress – Not Your Grandma’s Tradeshow

It’s that time of year again, where the telecom industry is heads down focused on deliverables for Mobile World Congress — the single largest global telecom event hosted by the GSMA at the Fira Gran Via in Barcelona. So what is the big deal about trade shows anyway? The 108k+ attendance volume & the efforts that […]

Inside Sales: To Outsource or Bring In-House, An Analytical Perspective

About 15 years ago, I started my move towards sales and marketing taking an inside sales position on contract at a start-up. It was fairly grass roots and a lot of prospecting involved. I didn’t do too bad and was successful enough to be offered a full-time position. At the time, I opt’d to move […]

Racing to Convert: Lead Response Times are Critical to a Successful Lead Qualification

I feel like everyone in sales and marketing are always talking about “generating leads” or “filling the top of the funnel” but very rarely are they looking inward to exam the strategy and process they have to execute.  In fact, understanding the engagement flow of the lead can make or break a strategy of “filling […]

Build It or Buy It?

As a marketer, one of your primary goals is to fill the top of the funnel with prospect engagements.  You will look to many channels to reach this goal but if you are focused on highly targeted marketing and aligning to your company sales goals, you are likely talking about an Account Based Marketing (ABM) […]

Is Big Data Just a Dream? One Leading Marketer Shares Her Journey

Big Data is a term used in almost every company these days but what does it really mean? I think it means different things to different people.  As a marketer it means having the ability to learn more about your customers through online behavior.  It means, to marketing, a way in which to accumulate information […]

If you want to change the world, start to make your bed every morning

Naval Admiral William H. McRaven offered advice for changing the world from his 36 years of experience as a Navy SEAL: Ask for help when you need it, respect everyone, persevere through failures and, perhaps surprisingly, make your bed every day!

Building relationships is a long game, not a short one when it comes to growth

The quickest way to ensure your message isn’t heard is to send it to the wrong person. Sales, marketing, or anything in business for that matter, is all about people. More so, it’s about trust; and you build that trust by building rock solid relationships, and nurturing them. We live in a busy world, and […]

How to execute effective Lead Management and Follow-Up

Sales and marketing teams across the globe are constantly experiencing new challenges in how they develop and manage their lead follow up strategy. One surefire way to maximize your ROI for your sales and marketing efforts is to strategically manage your raw leads. Consider the potential opportunities lost due to an inability to respond fast, […]