How to execute effective Lead Management and Follow-Up

Nick Miles

Sales and marketing teams across the globe are constantly experiencing new challenges in how they develop and manage their lead follow up strategy.

One surefire way to maximize your ROI for your sales and marketing efforts is to strategically manage your raw leads. Consider the potential opportunities lost due to an inability to respond fast, or inefficient categorization and qualification of contact information. It’s critical to understand the hard truth about connecting in order to ensure the most beneficial method of response and likelihood for success.

Research tells us that a lead entering the sales process is 21 times greater to convert when contacted within 5 minutes vs. 30 minutes after the lead form was originally submitted. Further, the common perception of the number of individuals involved in the buying cycle is highly underestimated. For these reasons, consider putting in place a mechanism that will aid your team in managing your lead follow-up strategy.

If you value the importance of efficiently responding to leads, take a look at our Lead Generation On-Demand packages as they will suit the needs of any business looking to amplify their sales and marketing efforts. If you have any questions, please feel free to contact us.