Lead Flow: Bridging The Gap

Nick Miles

The majority of businesses will at some point have a rivalry between their sales and marketing functions. And sometimes this battle of pointing fingers will seem to never end! One important reason to bridge this gap is to identify and close more – and better – qualified leads.

Here are some interesting quotes that reflect this gap and raise the discussion of lead nurturing:

“Only about 25% of the leads that marketing hands over to sales qualify as immediate sales opportunities. The remaining 75% of leads are time wasters in the eyes of sales. But a large chunk of them will eventually convert if you keep in touch”
Callidus Cloud

“Lead nurturing is most effective when it combines technology with the human element”
Marketo

The challenge is to establish a clear method of delivering highly qualified leads for sales and enable marketing to maximize the value to the business. At ELEVATE we can help you bridge the gap and build a strategic partnership between these two functions. If you’re in sales or marketing and can relate to any of this please contact us to see exactly how we can help.

We have over 21 years experience working with the world’s leading companies and we are entrusted with their reputations. Our charming and tenacious business experts can help facilitate those qualifying conversations over the phone for you. Our goal is to secure qualified meetings for the sales team so they may capitalize on marketing’s efforts. It’s a win-win situation where both marketing and sales work in sync to reach the same goal of fueling the pipe!

75% of marketing leads are considered time wasters by sales, but most will convert into opps with further qualifying Click to Tweet this: 75% of marketing leads are considered time wasters by sales, but most will convert into opps with further qualifying

Looking to drive more leads into your pipeline? Schedule a call with us now!