Racing to Convert: Lead Response Times are Critical to a Successful Lead Qualification
I feel like everyone in sales and marketing are always talking about “generating leads” or “filling the top of the funnel” but very rarely are they looking inward to exam the strategy and process they have to execute. In fact, understanding the engagement flow of the lead can make or break a strategy of “filling […]
Build It or Buy It?
As a marketer, one of your primary goals is to fill the top of the funnel with prospect engagements. You will look to many channels to reach this goal but if you are focused on highly targeted marketing and aligning to your company sales goals, you are likely talking about an Account Based Marketing (ABM) […]
Is Big Data Just a Dream? One Leading Marketer Shares Her Journey
Big Data is a term used in almost every company these days but what does it really mean? I think it means different things to different people. As a marketer it means having the ability to learn more about your customers through online behavior. It means, to marketing, a way in which to accumulate information […]
If you want to change the world, start to make your bed every morning
Naval Admiral William H. McRaven offered advice for changing the world from his 36 years of experience as a Navy SEAL: Ask for help when you need it, respect everyone, persevere through failures and, perhaps surprisingly, make your bed every day!
Building relationships is a long game, not a short one when it comes to growth
The quickest way to ensure your message isn’t heard is to send it to the wrong person. Sales, marketing, or anything in business for that matter, is all about people. More so, it’s about trust; and you build that trust by building rock solid relationships, and nurturing them. We live in a busy world, and […]
How to execute effective Lead Management and Follow-Up
Sales and marketing teams across the globe are constantly experiencing new challenges in how they develop and manage their lead follow up strategy. One surefire way to maximize your ROI for your sales and marketing efforts is to strategically manage your raw leads. Consider the potential opportunities lost due to an inability to respond fast, […]
The Rising Conflict Between Sales and Marketing
Have you noticed the rising conflict between sales and marketing? Let’s face it, this topic is a headache for many as it can create a disconnect over an entire organization. This conflict can lead to some seriously negative side-effects and therefore needs addressing to ensure the best outcome for everyone. In a recent blog post, […]
How to Bring Passion Back to B2B Marketing
Today’s digital marketing landscape has become highly complex and increasingly difficult to master. Many sales and marketing teams across the globe have implemented amazing automated technologies to aid in their sales and marketing processes, but what about the human touch? Unfortunately, one important factor of B2B marketing that’s become seemingly less and less is passion. […]
6 Ways To Bridge The Gap Between Sales and Marketing
Almost every organization will at some point experience a gap between their sales and marketing functions. The sales team may be skeptical of marketing’s efforts and frustrated about the quality of leads generated. The marketing team may feel unappreciated and pushed to the side because the sales team doesn’t maximize the use of the leads […]
Lead Flow: Bridging The Gap
The majority of businesses will at some point have a rivalry between their sales and marketing functions. And sometimes this battle of pointing fingers will seem to never end! One important reason to bridge this gap is to identify and close more – and better – qualified leads. Here are some interesting quotes that reflect […]
