Establishing C-Suite to C-Suite connections at 3 events on 3 continents in 9 months
THE ELEVATE EVENT ARC
TURN EVENT SPEND INTO REVENUE MOMENTUM
Tradeshows create one of the highest concentrations of target buyers, customers and industry influencers your business will encounter all year.
But simply being there does not create revenue.
Your event isn’t simply three days… it’s a 12-14 week revenue opportunity. 
THE EVENT ARC
ELEVATE’s Event Arc turns the weeks before, during and after your most important tradeshows into one connected revenue motion — building the relationships, intelligence and opportunities that make the investment count.
PHASE 1 PRE-EVENT
- Identify Target Accounts
- Map Contacts & Stakeholders
- Execute Coordinated Awareness & Outreach
- Pre-Book At-Event Meetings
PHASE 2 AT-EVENT
- Ensure Attendance with Meeting Contacts
- Sales’ Conducts Pre-Booked Meetings with Warm Prospects
- Gather Critical Account- and Contact-Level Intel
PHASE 3 POST-EVENT
- Follow-Up with Missed Connections
- Continuous Follow-Up for Held Meetings
- Rigorous Value-Driven Relationship Building
FACTORS IMPACTING
YOUR B2B EVENT SUCCESS
Maximizing ROI from tradeshow sponsorships has never been harder. The Event Arc solution solves multiple challenges that hold your revenue team back from building pipeline and the relationships needed in complex B2B sales, including:
- 10,000s of Attendees
- Standing Out in a Sea of Distractions
- Changing Buyer Behaviors
- C-Suite Acces
RELATIONSHIPS TAKE MORE THAN THREE DAYS TO BUILD
ACCELERATE & COMPOUND YOUR B2B RELATIONSHIPS WITH THE EVENT ARC
A well-executed Event Arc creates more than immediate pipeline. It leaves your business with assets that make future revenue creation easier:
RELATIONSHIP
CAPITAL
New and strengthened relationships across priority accounts.
INTELLIGENCE
CAPITAL
Deeper understanding of stakeholders, priorities, politics, timing and opportunity.
INFLUENCE
CAPITAL
Greater brand familiarity and credibility with people involved in future decisions.
OPPORTUNITY
CAPITAL
New, emerging and accelerated revenue opportunities.
EXECUTION
CAPITAL
Repeatable knowledge about which audiences, messages and engagement strategies work.
CASE STUDIES
SEE THE EVENT ARC IN ACTION
Exceeding qualified MQL meeting targets by 20% for ESET at MWC
Maximizing Attendance at Mobile World Congress through ELEVATE’s Event Arc
PHASE 1: PRE-EVENT
BUILD RELEVANCE BEFORE YOU ARRIVE
The strongest tradeshow conversations start long before anybody enters the conference hall.
We identify and prioritize the accounts and stakeholders that matter most, build intelligence around them, and create coordinated engagement that establishes familiarity before your team arrives.
As a result, your sellers walk into the event knowing who matters, why they matter and where there is an opportunity to engage.
PHASE 1 OF THE EVENT ARC INCLUDES:
TARGET ACCOUNT PRIORITIZATION
BUYING GROUP AND STAKEHOLDER MAPPING
ACCOUNT AND EXECUTIVE INTELLIGENCE
EVENT ATTENDEE IDENTIFICATION
PERSONALIZED ENGAGEMENT STRATEGIES
MULTI-CHANNEL EXECUTIVE OUTREACH
RELATIONSHIP WARMING
MEETING AND EXPERIENCE ACTIVATION
SALES PREPARATION AND ACCOUNT BRIEFING
Before the tradeshow doors even open, your team members are equipped with intelligence, pre-booked meetings, and leverage to make every moment more valuable.
PHASE 2: AT-EVENT
TURN ACCESS INTO RELATIONSHIPS & INTELLIGENCE
The event provides something increasingly difficult to create in complex B2B sales: concentrated access to buyers.
The Event Arc helps your team use that access strategically.
Rather than measuring success by booth traffic or badge scans, we focus on progressing priority relationships and capturing the intelligence needed to create the next conversation.
Our proven process sets your sales team up to turn tradeshow interactions into relationship capital, intelligence and identifiable revenue opportunity.
PHASE 2 OF THE EVENT ARC INCLUDES:
PRIORITY RELATIONSHIP COORDINATION
EXECUTIVE MEETING ORCHESTRATION
REAL-TIME STAKEHOLDER INTELLIGENCE
CONVERSATION AND MEETING CAPTURE
ACCOUNT INSIGHT COLLECTION
RELATIONSHIP MAPPING
OPPORTUNITY IDENTIFICATION
MISSED-CONTACT TRACKING
SALES AND MARKETING COORDINATION
PHASE 3: POST-EVENT
TURN CONVERSATIONS INTO MOMENTUM
This is where a large percentage of event value is typically lost.
Teams return to their normal workload, follow-up becomes inconsistent, valuable conversations become generic emails, and the people you wanted to meet disappear back into the market.
The Event Arc keeps the revenue motion moving, turning meaningful interaction and missed connection into a structured progression strategy.
Your sellers, then, are better positioned to convert the event from an isolated moment into pipeline, opportunity and stronger strategic relationships.
PHASE 3 OF THE EVENT ARC INCLUDES:
PERSONALIZED POST-EVENT ENGAGEMENT
RAPID CONVERSATION FOLLOW-UP
RELATIONSHIP PROGRESSION
MISSED-MEETING RECOVERY
BUYING-GROUP EXPANSION
ACCOUNT NURTURING
OPPORTUNITY DEVELOPMENT
SALES ACTIVATION
LONG-TERM RELATIONSHIP PROGRAMS
MAXIMIZING EVENT ROI REQUIRES MORE THAN ATTENDANCE
IT REQUIRES DISCIPLINE, RIGOR, AND BUILDING MOMENTUM OVER MONTHS, NOT DAYS.
ELEVATE brings the targeting, intelligence, relationship strategy, outreach, orchestration, and revenue progression together so the event becomes part of your wider Enterprise Revenue Engine rather than another isolated campaign.
CONNECT
WITH AN EXPERT
Tell us about your challenges and what you’re trying to achieve.
We’ll connect you via email with one of our experts.