Principles

BRUTAL SIMPLICITY OF FOCUS
It’s easier to complicate than simplify
Simple ideas enter the brain quicker and stay there longer
Brutal simplicity of focus is therefore a painful necessity
DIVERSITY OF THOUGHT
Similar people think similar thoughts
Diversity of people creates diversity of thought
Diversity of thought is a high-performance necessity
OWNERSHIP
If you own something you care more
With ownership comes greater responsibility and freedom
All of our team have equity in their results
INNOVATE
Evolve or Die
Harness technology to complement the human mind
Look to nature to learn how reality works
Previous slide
Next slide