3 key lessons
for companies looking to win with “Email”
The pressure to connect with customers to inform, educate and engage is constant. Companies are spending millions of dollars to create engaging content & interactive campaigns. So, how is it that we still see so many high-profile email marketing failures, even from the world’s biggest companies? Below, we set out our hypotheses as to the impact catch-all emails have and the 3 things to do to improve your chances for success.