ELEVATE’s B2B complex deal expertise combines with procurement leader bringing insider buyer perspective to help sellers win critical deals faster. 

London, UK — September 8, 2025 — ELEVATE, a strategic B2B go-to-market execution partner, today announced its partnership with Piscari, the experts in winning B2B RFPs and negotiating more effective and profitable deals. The ELEVATE-Piscari partnership gives clients a decisive competitive edge by combining insider knowledge of how buyers think with ELEVATE’s proven track record of helping sellers win.

The partnership addresses a growing challenge: companies are delaying purchasing decisions and holding back on deals, making big wins harder to secure and fewer in number. ELEVATE and Piscari work together to increase win rates when there are fewer opportunities available. Their relationship-first approach positions clients as preferred suppliers long before formal procurement begins, while also increasing the probability of winning big complex deals.

Piscari brings over 20 years of experience in procurement, commercial leadership, and sales enablement, with expertise in commercial proposal development, financial engineering, RFP deal risk and opportunity assessments, win strategy, and deal negotiation strategy. Forrester research shows that 92% of buyers start the process with at least one vendor in mind and 41% already have a single preferred vendor selected before formal evaluation or RFP issuance. “The evidence is overwhelming,” says Mike Lander, CEO and Founder of Piscari, “You’ve got to get way ahead of the curve for big, procurement-driven RFP opportunities.”

Piscari is a procurement, negotiation, and sales leader in multiple industries, specializing in RFP qualification, developing winning propositions, and negotiating more profitable contracts, all culminating in insights that now help sellers influence outcomes earlier and more effectively.

ELEVATE brings deep expertise in understanding the people and politics behind major deals. The company maps out who holds decision-making power, identifies the relationships between key stakeholders, and uncovers what might block a deal from moving forward. ELEVATE also analyzes the psychology of buying teams, aligns sales approaches with different personality types, and develops winning strategies based on analyzing past successes and failures.

“Piscari brings a completely different viewpoint,” says ELEVATE. “Coming at it from all angles – finance, procurement, sales, marketing – Piscari understands B2B enterprise deals better than most people putting out RFPs today. Above all, as a founder, Mike Lander really cares about getting it right and he really cares about people.”

The strategic partnership comes as ELEVATE expands its service offerings to include pre-RFP positioning, opportunity qualification frameworks, procurement relationship strategies, and multi-stakeholder deal navigation, providing clients with a smarter, more predictable path to success.

About ELEVATE 

With ELEVATE Win, we solve your problem of losing must-win, multi-million-dollar deals. Win your most important deals with precision, alignment, and confidence. Founded in 1995, the company works with B2B companies with complex sales in competitive markets where decisions involve multiple stakeholders and long timelines, delivering measurable results through relationship-led engagement and precise execution.

Media Contact:  

Rai Cornell
Chief Marketing Officer
rai.cornell@thinkelevate.com

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