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Inside Sales: To Outsource or Bring In-House, An Analytical Perspective

Jacqueline Davis

About 15 years ago, I started my move towards sales and marketing taking an inside sales position on contract at a start-up. It was fairly grass roots and a lot of prospecting involved. I didn’t do too bad and was…

Racing to Convert: Lead Response Times are Critical to a Successful Lead Qualification

Jacqueline Davis

I feel like everyone in sales and marketing are always talking about “generating leads” or “filling the top of the funnel” but very rarely are they looking inward to exam the strategy and process they have to execute.  In fact,…

Is Big Data Just a Dream? One Leading Marketer Shares Her Journey

Jacqueline Davis

Big Data is a term used in almost every company these days but what does it really mean? I think it means different things to different people.  As a marketer it means having the ability to learn more about your…

If you want to change the world, start to make your bed every morning

ELEVATE

Naval Admiral William H. McRaven offered advice for changing the world from his 36 years of experience as a Navy SEAL: Ask for help when you need it, respect everyone, persevere through failures and, perhaps surprisingly, make your bed every day!

Building relationships is a long game, not a short one when it comes to growth

Nick Miles

The quickest way to ensure your message isn’t heard is to send it to the wrong person. Sales, marketing, or anything in business for that matter, is all about people. More so, it’s about trust; and you build that trust…

How to execute effective Lead Management and Follow-Up

Nick Miles

Sales and marketing teams across the globe are constantly experiencing new challenges in how they develop and manage their lead follow up strategy. One surefire way to maximize your ROI for your sales and marketing efforts is to strategically manage…

The Rising Conflict Between Sales and Marketing

Nick Miles

Have you noticed the rising conflict between sales and marketing? Let’s face it, this topic is a headache for many as it can create a disconnect over an entire organization. This conflict can lead to some seriously negative side-effects and…

How to Bring Passion Back to B2B Marketing

Nick Miles

Today’s digital marketing landscape has become highly complex and increasingly difficult to master. Many sales and marketing teams across the globe have implemented amazing automated technologies to aid in their sales and marketing processes, but what about the human touch?…

6 Ways To Bridge The Gap Between Sales and Marketing

Nick Miles

Almost every organization will at some point experience a gap between their sales and marketing functions. The sales team may be skeptical of marketing’s efforts and frustrated about the quality of leads generated. The marketing team may feel unappreciated and…